E-commerce is the buying and selling of goods and services, typically online.

The most common form of e-commerce is shopping on the internet. The customer uses a computer, mobile phone, tablet or other electronic device to browse through various physical goods or services that are available, select what they want and purchase them. The customer pays for the purchase using money that they have deposited with the retailer in advance, or by using a credit card, debit card or other payment method which connects them to their bank account .

A seller's market exists when there are more buyers than sellers; it may also be called a buyer's market when few people are selling products at any given time. Sellers typically have an advantage over buyers in this type of market because there is less competition from potential sellers.

Another very popular type of E-commerce is drop shipping and it is described in full detail in a separate section.

In order to start selling physical goods and services, you have to:

1- Develop a website in one of the platforms available.

2- Decide on the niche/product or a service you want to sell.

3-Use extra tools to optimize for conversions.

4- Drive (organic or paid) traffic to your website.

5- Outsource and automate